Tucker Max makes other people successful. In a year and a half, his company Book in a Box made 3 million in sales for itself, and countless dollars for the authors he manufactured and marketed for. Tucker realized in order for the company to quadruple its profits he needed to hire a CEO to run the business. It’s OK with him. He has a family to consider.
[:43] Tucker describes what it’s like to be a family man.
[7:28] Do elders still exist in our culture?
[15:20] Gen Xers are the middle children of history.
[18:30] Entrepreneurs are a recent fad.
[21:20] It pays to listen to geniuses and know who to read.
[29:32] Jobs created the most valuable company of all time, but Apple is done.
[32:46] People are reading more books than ever.
[38:54] How Book in a Box works.
[50:25] Tucker had lightning in a bottle and still fucked it up.
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