Daniel welcomes his first ever female guest, Keziah Okonkwo. Keziah is an entrepreneur who is well on her way to bringing her vision to life. Her revolutionary natural hair product is manufactured in the USA and sold through online shops and small stores in the LA area. As the CEO of SNAPPEE, Keziah has been involved in generating ideas, the manufacturing process, marketing her product and working her margins to accommodate her supply and demand. She is now faced with moving her business to the next level.
[1:43] How the idea for a non-damaging hair tie, the SNAPPEE, turned into a manufactured product.
[13:36] Do you need to make millions of dollars to be considered a successful entrepreneur?
[18:47] It’s truly a business because I have a production process, a product delivery process and margins I need to manage.
[23:15] Employing the Marsupial Method gets the word out faster and more effectively than traditional marketing methods.
[28:40] Pitching small stores is an easy, casual conversation.
[32:24] There are a couple of key elements to developing a product: 1) The idea, 2) The decision to take the action, 3) Marketing/Promoting your product
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